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Winter is traditionally a slower real estate season in most areas. It may be because of the holidays or to avoid changing schools midstream, but not many people choose to start selling their home after summer has ended. When you don’t have any choice but to sell during the off season, here’s some ideas that can help you deal with the slower pace. It is especially important to use an exterior photo taken in the current season when selling your home.

It used to be that people would circle ads in the newspaper, but now, more people are looking on the internet for a home. Their all important first impression comes from your main photograph. It better be a good one. You photo will say a lot more than you’ve written. It will likely be the deciding factor as to whether the buyer decides to look any further.

The first things that people will notice from your picture are the type of home you have and the landscaping of your yard. Good real estate photos have bright colors from your yard. A crooked photo will give subtler influences. Do you realize that you are telling people how long you’ve been on the market when they see your main photo? What do you think a buyer wonders when you’ve got a summer photo in your advertising, and summer was several months ago? Buyer’s will wonder why the home has been on the market since last summer if they see leaves on the trees and green grass in your pictures. They might wonder if there is something wrong with the house. Was there a problem with the home inspection? Is the price too high? Is the neighborhood a problem? By keeping your advertising fresh and seasonal, you eliminate that unconscious impression you don’t want to be giving.

You don’t have to remove all of your colorful summer photos from your marketing, just make sure the main photo is seasonal. Even with the grey colors of winter, you can include a bright accent color that will catch the buyer’s eye. Use things like a flag or a seasonal wreath to draw attention away from the seasonal brown that affects everyone in the winter. Without distractions from poor quality and off season photos, buyers can focus directly on your home, and you can have good curb appeal when selling your home in the slow season.

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