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Imagine you’re a guy who wants to go out and win over that girl you really like. Has it ever seemed like to you that all the “jerks” get all the girls and the nice guys finish last? Do you know why it seems that way? Because it is that way! When you’re trying to persuade someone else into your way of thinking, it’s important to understand that people are more influenced by subconscious persuasions. That’s why a good real estate investing FAQ like click here has different answers than people think. The jerks may not understand that they’re using this power but it’s exactly how it works.

In much the same way, you can tap into the awesome power of investing in real estate and keeping your full time job with material like cool site. At first glance, many successful real estate investing techniques may not seem to make sense.

Comparing a conscious argument with a subconscious argument

Has your curiosity ever wondered why beer commercials use hot women to sell more beer? Most men already have a natural inclination to “liking” attractive women. While you’re feeling that emotion of liking women, you’re simultaneously being bombarded with the image of their beer. In a sense, their aim is to transfer your desire for attractive women into a desire of their beer through imagery. You get hungry watching a cooking show. On a subconscious level, you are persuaded into being hungry even though the conscious persuasion is never presented.

Imagine instead if they said to you “drink beer and you’ll get hot women.” You’d find the argument ridiculous just by looking at all the out of shape dudes who drink beer and don’t get any women. Here’s the big secret though, subconscious persuasions bypass your ability to analyze their validity. It just goes right into your grey matter. You get hungry from the cooking show and if you go to a bar, you probably drink beer. That’s how real life works.

Language is Your Key to Winning

What is the secret power of the jerks? Well the jerks may not be aware but they know that you don’t appeal to women with a conscious argument like being a “nice” guy. It bypasses their logic and reasoning when you develop a primal subconscious attraction. That’s why many of the things that work may seem “illogical” and the simple reason is that they are illogical! Conscious reasoning isn’t a factor and so these things are kind of strange.

So How Does This Relate to Real Estate Investing?

The secret power that most jerks use is confidence and assumptive attitude. The same principle is true in real estate investing. Trying to get a seller to like you is a sure fire way to end up like a lonely “nice” guy. Nice guys reflect through their actions one way or another they are overcompensating for the fact that they don’t already feel good enough for the woman. How are you going to convince a seller or an investor if you don’t feel good enough for the deal already? Being likable implies that you have to work overly hard to be nice to achieve and you’ll put into the other person’s mind on a subconscious level that you don’t now already deserve their respect and attention.

Persuade via the Subconscious mind

I learned the hard way by having many lease-options flop that my language was lacking. I used to ask people “what do you think of the house?” They’d say, “it’s nice, let me think about it for a few days.” Deals never closed for me. I was consciously trying to persuade people. Guess what I revitalized my wording to say? “This is a great place, wouldn’t you say? Does your furniture all fit in here? Awesome! Ok well we can move you in on the first of the month, is that fair?”

There are a few things at work there. Firstly, my nature is that I’m assuming they already want the property. They would act in accordance with my subconscious suggestion that it’s “obvious” they wanted that property. I also subconsciously project the idea of them already owning it. My subconscious persuasion is that “picture your furniture in here now because you’re going to want to move in.”.

It works and it’s also probably counter-intuitive. Use these 3 steps to close your deals more often.

1. Don’t ask questions. State the situation as you’d like it to be and then ask an assumptive question as the end.

For example
Instead of asking what they think, state assumptively when they should move in and ask “is that fair?”

2. “is that fair” or a similar suggestion will make you a fortune.

3. In the cases that they reject your assumptive close and want to “think about it,” leave your contact information and move on. After you leave, most people are done thinking about it.

These techniques may be both subtle and counter-intuitive but they will revolutionize your business. You’ll take your income to the next level by focusing on mastering these strange illogical tools of persuasion.

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