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Anyone who has ever been on a corporate entertainment day will testify that they can be very boring. Most events take place in the same location every year, with the same faces and similar entertainment. If you’re lucky enough then you might have been on one where the hosts make a real effort, or do something outside the box. Sporting events are a pretty safe bet for most corporate hospitality days, but even they have weaknesses. Here are the pluses and minuses.

Pros. One of the biggest plus points of sports events is that they are fun and the pressure of entertaining is taken off the host as the guests are focused on the performers. This means everyone can relax and enjoy themselves that bit more. Further more, as most sports events are of a reasonable length of time, you can dip in and out of the action whilst carrying out important business discussions at the same time.It is not so easy however to discuss next years financial forecasts whilst watching a Shakespeare play.

Cons. Unbelievably, sport is not enjoyed by everyone equally. Some people will be over the moon watching the horse racing at a Cheltenham hospitality event, some people will be indifferent, and some will likely be so bored they either fall asleep or start talking to themselves. You obviously cannot please everyone, but it is worth checking if most people are fans of underwater hockey before you book the tickets. The other potential hazard of sport corporate entertainment is ironically the opposite.There will be people who are very passionate about their sport and when they get into supporting mode, nothing else around them matters. Enthusiasm and competiveness are great qualities to unleash on team building days, but they are not so desired when the goals of the corporate entertainment day are networking and maintaining client relations.